Head of Digital at MNC e-Commerce

Digitalization in business looks like some finish line. Companies are racing not only to be the first to reach it but also do not want to be the ones who are left behind.

Mobile is now king. The rapid evolution of the internet is kind of pushing all parties, both business and customer, in one direction: be part of everyone's lifestyle. By that meaning, be in that part of the mobile ecosystem.

Now more than before, the business has shifted from website optimization to mobile app one. Everyone wants to have an app of their own. Considering it is quite simple to build your desired app. However, getting your customers to get your value in your app, that is a different story.

Here are some reasons that will come to your rewards:

Giving your customers more value

Nowadays, customers are more to a value-seeker rather than a promo-seeker. Indeed you will still find the second one, a lot. But you can always turn them to be the first one.

Giving more value to your customers is a long-term investment. Just like any other investment, there will be a strategy that eventually will make it work. Resonating value to customers is not only pushing your advantage to your customer’s existence but also touching their hearts through brand messaging and customer experience.

The only how-to is only doable in a mobile app which you can develop anything as you are now part of your customer's lifestyle.

One push away to get intimate with your customers

It will be a lot easier now to get engaged with your customers. Technology is providing fewer surprises as many tools are on the same level of expertise. The idea is to be someone who is always there for the customers.

No matter how many downloads or installs you have, if in the end, it is hard to make customers engage with your communication, then you are not getting the idea of having an intimate experience with your customers. Segmentation and personalization, those are two basic approaches we need to have.

Getting your customer’s data is easier said than done. Always. But it is more difficult if you cannot utilize it better.

Getting avenue to your most valuable customers’ insight

One way to be in the center of the minds of your customers is to learn how our customers are behaving when using our app. Data management is the key point to getting what people think and what we want them to think.

How many times a day customers are opening your app? How many users are coming just to see the promo? How many of them are not even doing anything but still have a space for your app? Why people are dropping in certain funnels? Are people responding well to your app review? And so on.

All of those will require a long process. Good UI, seamless UX, no need to be too fancy, but more to how to keep your customers relying on your app.

The rewards of having an app and making your customers download are not only there for your convenience. It has to be there for you as well as so many advantages you will have.

The future will be decided by how close you can know your customers, and one of the most powerful ways to have it is through utilizing your mobile app. It will always be a Fata Morgana of the oasis if you cannot get it right.